With time, more and more apps are available on the market and competition is always getting stronger and more powerful. Getting featured on the stores is a real challenge and if you achieve it, you will definitely see positive results (an increase in visits and potentially in downloads as well). It is a great way to start for a new game, to get a lot of traffic right from the start.
Hyper and ultra-casual games on the rise
Another notable thing this year 2020 in the mobile gaming industry, and in the gaming industry in general, is that hyper and ultra-casual games are more and more present in the stores.
Nowadays, almost everyone owns a smartphone and gaming is accessible to anyone. For this reason, hyper and ultra-casual games are expanding, with easy and satisfying gameplays for any kind of users to be able to play and enjoy it.
People enjoy this kind of games as it enables them to play without thinking, relax and disconnect with the reality. This kind of games is getting more and more famous and it is important to take it into consideration when preparing the ASO strategy of your mobile game. Is it a hyper or ultra-casual game itself? What could you do to make it stand-out? It is important to ask yourself the right questions and work hard on optimization according to the answers.